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Virgin Atlantic has launched a new model and advertising campaign – the first in additional than two years since the Covid-19 pandemic hit. The campaign introduces the finish line “See the world differently”. The line attracts on the airline’s heritage of difficult the established order – in addition to recognising that the journey trade is getting into an thrilling new period, after the disruption introduced on by the pandemic.
The campaign will champion the wealthy individuality of the airline’s individuals and prospects, constructing on analysis exhibiting that travellers discover most airways’ crew to be impersonal of their service. In distinction, Virgin Atlantic crew are inspired to be their true selves on board and on the floor. They don’t comply with a script and are seen to supply a extra private contact.
The hero of the campaign is a gloriously vibrant 60-second TV advert which focuses on a gaggle of charismatic characters, at an airport and on board a state of the artwork A350-1000 airplane, set to the music “I am what I am”: a monitor made well-known by Gloria Gaynor however reinterpreted right here by breakthrough Jazz/Soul artist Lady Blackbird.
There can be a print campaign made up of photographs of Virgin Atlantic crew and prospects, with strains championing their individuality. These embrace a assured businesswoman saying “I am my own captain”, a household arriving for his or her vacation saying “A crew like no other” and a feminine Captain with the line “Born to fly”.
Virgin Atlantic is dedicated to championing the individuality of its individuals on the floor and in the air. Frontline crew are recognized for his or her fashionable grooming credentials and in contrast to at some airways, have already got freedom in terms of selecting to put on make-up, in addition to providing feminine crew the option to put on trousers and flats, in addition to skirts and heels.
Shai Weiss, Virgin Atlantic CEO mentioned: “At the core of our business is the understanding that every one of our people can be themselves at work and that they belong. They truly are the thing that sets us apart and the reason customers choose to fly with us. We know that the touchpoints that matter most and the experiences that differentiate Virgin Atlantic, are driven by our people and that’s why it was so important they’re at the heart of this campaign.”
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